NIEUWENDIJK
RETAIL, AMSTERDAM
Graziosi Progetti made the design for a retail project of Kroonenberg Groep on the Amsterdam Nieuwendijk. The ground floor of the 1910 building was given a new facade, which again perfectly matches the original character of the building.
Before the renovation, there were three retail spaces on the ground floor of Nieuwendijk 134-136, two of which have now been merged. Huub van Manen, project developer at Kroonenberg Groep: “The building has been in our possession for a long time. Due to various changes and mutations, three individual storefronts have been created over the years, each of which has been renovated separately. As a result, the architectural cohesion between the retail in the plinth and the upper residential floors have been completely lost.”
Graziosi Progetti was commissioned to unify the storefront again, so that the building would regain its open appearance. Nina Graziosi: “The facade lends itself to making a grand gesture with natural stone across the entire width. The facade has two vertical elements. We have contributed commercial ideas and ensured that the ground floor can be subdivided again for several tenants without major interventions.” Nowadays Kroonenberg Groep often also installs the basic installations in retail properties, says Van Manen: “That makes them more attractive for a tenant and easier to move into than a building that does not yet have any facilities. Structurally, we repaired the basement and leveled the floor level on the ground floor.” During the renovation, the Skatestore, which rents the right retail space, was able to remain open as usual. Van Manen: “We had pulled out the old shopfront especially for them and integrated it into the construction fence so that they remained clearly visible to the public, also during the construction work.”
When designing the new storefront, Graziosi was inspired by the original facade of the building. “It is made of brick with characteristic sandstone ornaments. That is why we also used sandstone for the facade on the ground floor.” The storefront has been given a modern design with steel frames, but is in keeping with the floors above in terms of rhythm and detailing. Striking is the elegant detailing of the window frames, which disappear behind the facing bricks. “The slender columns allow maximum view inside,” says Paul Grashoff, architect at Graziosi Progetti.
For a calm and consistent image, the angled signing, the handles of the doors and the house numbers are also included in the design. Van Manen: “That is the icing on the cake, it makes projects extra fun and well thought-out.”
Now that the renovation has been completed, all parties look back on the project with satisfaction. Graziosi: “The process went smoothly and pleasantly.” This was also due to the good communication and cooperation with the construction team, emphasizes Van Manen: “We had a great contractor on site, so everything went very well. The enormously high glass fronts were a challenge for the construction team, and we also sparred a lot about aligning the piers with the buildings above.” Grashoff: “That is the strength of the construction team: everyone worked on the project from their own expertise towards a common goal.” The result is a beautiful contemporary storefront, which at the same time underlines the character of the building. “We really did justice to the building,” says Van Manen.
“I think it is a great project that I would like to show.”
Graziosi Progetti made the design for a retail project of Kroonenberg Groep on the Amsterdam Nieuwendijk. The ground floor of the 1910 building was given a new facade, which again perfectly matches the original character of the building.
Before the renovation, there were three retail spaces on the ground floor of Nieuwendijk 134-136, two of which have now been merged. Huub van Manen, project developer at Kroonenberg Groep: “The building has been in our possession for a long time. Due to various changes and mutations, three individual storefronts have been created over the years, each of which has been renovated separately. As a result, the architectural cohesion between the retail in the plinth and the upper residential floors have been completely lost.”
Graziosi Progetti was commissioned to unify the storefront again, so that the building would regain its open appearance. Nina Graziosi: “The facade lends itself to making a grand gesture with natural stone across the entire width. The facade has two vertical elements. We have contributed commercial ideas and ensured that the ground floor can be subdivided again for several tenants without major interventions.” Nowadays Kroonenberg Groep often also installs the basic installations in retail properties, says Van Manen: “That makes them more attractive for a tenant and easier to move into than a building that does not yet have any facilities. Structurally, we repaired the basement and leveled the floor level on the ground floor.” During the renovation, the Skatestore, which rents the right retail space, was able to remain open as usual. Van Manen: “We had pulled out the old shopfront especially for them and integrated it into the construction fence so that they remained clearly visible to the public, also during the construction work.”
When designing the new storefront, Graziosi was inspired by the original facade of the building. “It is made of brick with characteristic sandstone ornaments. That is why we also used sandstone for the facade on the ground floor.” The storefront has been given a modern design with steel frames, but is in keeping with the floors above in terms of rhythm and detailing. Striking is the elegant detailing of the window frames, which disappear behind the facing bricks. “The slender columns allow maximum view inside,” says Paul Grashoff, architect at Graziosi Progetti.
For a calm and consistent image, the angled signing, the handles of the doors and the house numbers are also included in the design. Van Manen: “That is the icing on the cake, it makes projects extra fun and well thought-out.”
Now that the renovation has been completed, all parties look back on the project with satisfaction. Graziosi: “The process went smoothly and pleasantly.” This was also due to the good communication and cooperation with the construction team, emphasizes Van Manen: “We had a great contractor on site, so everything went very well. The enormously high glass fronts were a challenge for the construction team, and we also sparred a lot about aligning the piers with the buildings above.” Grashoff: “That is the strength of the construction team: everyone worked on the project from their own expertise towards a common goal.” The result is a beautiful contemporary storefront, which at the same time underlines the character of the building. “We really did justice to the building,” says Van Manen.
“I think it is a great project that I would like to show.”
