StoreThe Sting KalverpassageRetail
The Sting Kalverpassage
Objectives
At the end of last year our new interior concept for The Sting was successfully launched at Kalverpassage in Amsterdam. Both men and women’s department have now been given the same look so the store can be experienced as a whole.
Solution
The Black & White concept of The Sting has been given a new look. The addition of black bold elements and new materials such as Versailles oak panels on the floor and green fabric for the sofas and fitting rooms gives the store a warmer appearance. From Kalverstraat the visitor is guided through the passage with inspiring images of the different brands of The Sting along the way towards the double-high hall space. Here, in the heart of the store it is possible to get an overview of the entire store at a glance, from both the ground floor and higher floors.

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