The Dutch Banking Association (Nederlandse Vereniging van Banken) was experiencing a major cultural change. They set out to find the perfect new workplace that would match its new culture. Typical keywords were transparency and synergy. The most interesting word was ‘beehive’ – a dynamic place with members happily flying in and out. Mission impossible? Think again.
"Typical keywords were transparency and synergy."
Marlies de Jong, Project Manager at Graziosi Progetti
We found two floors at the heart of the Amsterdam financial district with the Desenco Group. Some typical NVB things had to go. For instance, the poky little rooms had to made room for open workspaces. To make up for the loss of privacy, we designed pretty meeting corners, a coffee bar, a roof terrace, a spacious lounge and an atrium, connecting both floors and its employees. Of course, some of the great NVB thing had to stay. So we handpicked antique pieces and positioned them cheekily in the new sleek environment. We created a wall full of typical etchings and painted the other walls white, grey and black, ideal for displaying the members' circulating art collections. Our goal was to stay true to the NVB's heritage in today’s modern workspace.

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